MUMBAI: Reliance BIG TV and Sony Music have entered into a strategic agreement to showcase value added content on Reliance BIG TV’s DTH platform. Under the agreement, Reliance BIG TV DTH will premiere Beyonce’s concert on its PPV channels for four weeks starting from 11 November. The special PPV offering will feature Live at Wembley concert that was shot during Beyonce’s Dangerously in Love – International Tour in London. The Dangerously In Love Tour was her first solo concert tour, intended to showcase songs from her debut solo album, Dangerously in Love.
Reliance BIG TV senior vice president Umesh Rao said, "The agreement with Sony Music is in line with Reliance BIG TV’s commitment to provide the very best of home entertainment to its customers. The premiere of Beyonce Concert is part of our long-term plan to introduce non-film content on our PPV platform by offering enriched and unique content. We plan to address the home entertainment needs of Indian TV households through differentiated content acquired from leading content providers, like Sony Music, from across the world."
Reliance BIG TV will offer Beyonce’s Concert for Rs 50 per view. Each per view subscription will be valid for 24 hours from the time of activation. Beyonce’s Concert will be available for a period of four weeks.
As part of its efforts to introduce non-film content, Reliance BIG TV has earlier showcased Michael Jackson’s Live in Bucharest Concert and Pink Floyd’s Pulse from Sony Music on its PPV channels.