MUMBAI: Reliance BIG TV has entered into a tie-up with UTV Productions to showcase Wake Up Sid on its PPV platform. According to the tie-up, UTV Productions has offered Reliance BIG TV the DTH rights for Wake Up Sid for a period of four weeks. The agreement is signed on a revenue sharing basis. Reliance BIG TV will offer Wake Up Sid on its PPV platform from 20 November , 2009 onwards. It will offer the movie on a 24-hour PPV access for Rs 100 only.
Reliance BIG TV senior vice-president Umesh Rao said, “We’ve signed an agreement with UTV Production to showcase Wake Up Sid on our DTH platform and offer pristine content to our subscribers. We had recently showcased Beyonce Concert on our PPV platform in line to also offer non-film content along with the recent Bollywood releases. Our long term objective is to address all the needs of our subscribers through differentiated content from the globe”.
Reliance BIG TV is also in discussions with leading production houses for a major PPV Premiere line-up of new releases. It already has a tie-up with UTV and Percept Picture Company. These films will be showcased on Reliance BIG TV before they are released on Home Video.