Reliance Broadcast Network beefs up sales team with senior appointments

MUMBAI: Reliance Broadcast Network has made key appointments in its top sales team. Gargi Kaul comes on board as national sales head, television, whereas Soumen Datta has been appointed as regional sales head – West for television, reporting into Kaul.

Additionally, Jayant Bhokare has been appointed as BIG Connect – South regional head.

In their new roles, Bhokare will work closely with Reliance Broadcast Network executive vice president – sales Praveen Malhotra on the sales mandate, while Gargi will work with the newly appointed business head for the television business, Nikhil Mirchandani and Malhotra. The closure of these critical senior sales positions aligns the team to leap to the next growth level.

Kaul has over 18 years experience in television sales with channels like Television Today, Sony Entertainment, ESPN Star Sports, Ten Sports and Dubai Sports City. Prior to joining RBNL, Kaul handled key IPL projects with Pioneer Digadsys Services as the head of sponsorship sales and chief of operations.

Kaul said, “Am happy to join Reliance Broadcast. The right approach and attitude is the key to success at all times and I would look at re-enforcing the same as I am inducted in this fast growing multimedia organization.”

Datta has worked with companies ranging Konica Minolta, De Beers, Ogilvy, and Times of India over the last 11 years. In his new profile, he will report to Kaul and will be looking after the sales in the West region for the television businesses. Before taking on this new mantle, Datta was working as a key member of the BIG LIVE team.

Bhokare begins his second innings with the organization. In his earlier role, he played an integral part in the setting up of the BIG Street business. In his current role, he will be heading the revenue function for all verticals of Reliance Broadcast Network for the entire South region.

Malhotra said, “These appointments have been done keeping in mind the aggressive growth of Reliance Broadcast Network businesses. This is a fresh, well experienced and able team and we are confident that they, together with the teams will create unprecedented value for clients and shareholders alike.”

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