With the 3G rollout, Reliance Communications becomes the first operator to offer 3G services to customers in the 3 Metros of Delhi, Mumbai and Kolkata. Reliance Communications will be launching Reliance 3G services across all 13 telecom circles, where it holds 3G licenses, by end of Fiscal 2010-11. The company is targeting a national footprint of Reliance 3G services through associations with other like minded, quality 3G licensees in the balance 9 telecom circles during the course of next year.
“The launch of Reliance 3G is an integral part of our Vision 2015 of creating a “Wirefree India” built upon the ‘affordable 3G for All’ platform. Personalization of Services, Simplification of Tariffs and a Content Rich Portfolio on the ‘Best in Class’ 3G Wireless Network will enable Reliance customers to get a much superior 3G service experience, significantly differentiated from others in the marketplace,” said Reliance Communications Wireless Business CEO Syed Safawi. “Reliance 3G places us in a unique position with our suite of offerings covering 3G, CDMA, GSM and Mobile Broadband Data Services on the wireless platform,” he added.
“Reliance 3G services will offer the widest bouquet of cutting edge services including Video Calling, Mobile TV, Video Streaming and Applications accessed at superfast speeds ubiquitously on a variety of Mobile and Personal computing devices,” said Reliance Communications 3G head Prashant Gokarn. “ A superior network with 100% optic backhaul, thousands of content rich applications delivered in an easy-to-access mode on a mobile screen, Personalization options and simple tariffs including daily sachet packs are the 4 pillars that will create a significant differentiation for Reliance 3G services amongst customers”, he added.
Reliance Communication has partnered with organizations, including Nokia for devices, Facebook, Nokia and Ericsson for applications, Universal Music for content and Motricity for the Web portal.