Reliance Entertainment selects Accenture for DRM system

MUMBAI: Reliance Entertainment Ltd has selected Accenture to integrate a revenue-generating digital rights management system for two of its businesses: Reliance Entertainment and Reliance Home Video.

Financial terms of the contract were not disclosed.

Under the contract, Accenture is integrating a third-party’s digital rights management software with Reliance’s pre-existing rights management system and enterprise resource planning tool. This will enable Reliance to collect digital rights revenues globally from delivering content on multiple platforms including cinema, mobile handsets and tablet computers.

This systems integration initiative allows Reliance to automate many functions to generate more revenues by streamlining its business processes to handle larger transaction volumes, thus leading to a more effective calculation and collection of digital rights and royalties.

“A growing number of Reliance customers are deciding when, where and on what platform they want to consume media and entertainment content. To address these diverse needs, our company needs a versatile, intelligent and reliable digital rights management system that will ultimately generate more revenues from our media assets,” said Reliance Entertainment CEO Sanjeev Lamba.

“There is immense scope for the monetization of content in the media and entertainment industry today. We’re excited to be working with Reliance Entertainment and Home Video to handle its digital rights management globally as they overcome this hurdle for their business,” added Accenture’s Communications & High-Tech group in India managing director Ashish Khanna.

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