Reliance MediaWorks expands 3D capabilities

MUMBAI: Reliance MediaWorks has expanded its global 3D capabilities by offering integrated 3D services across the entire film services value chain.

Reliance MediaWorks Burbank (formerly known as Lowry Digital) has taken its well-established proprietary image processing technologies to create powerful new tools for all types of 3D project requirements. In addition to producing a superior image quality, the company’s processes alleviate the eye strain that has historically plagued 3D distribution and projection.

The company has launched new integrated 3D services for any type of 3D alignment issues, image and detail enhancements, grain and noise management and on-set consulting, in addition to the existing services for stereoscopic 3D conversion, DI grading for 3D, creation and handling of 3D DCPs and 3D camera services.

Reliance MediaWorks Burbank facility has performed image and detail enhancements, vertical and horizontal alignments issues and “911 emergency” fixes for 3D versions of Avatar, Journey to the Center of the Earth, U2, X Games 3D: The Movie and Step Up, among others.

Reliance MediaWorks is also expanding its partnerships and is in discussions with leading 3D solution providers in Hollywood to offer end-to-end integrated 3D solutions. The company has already worked closely with recognized Hollywood 3D pioneers on films or projects that originated in 3D or 2D to bring the best possible stereoscopic 3D images to cinema screens. To further enhance the synergy between the services offered by Reliance MediaWorks across three continents, the company operates a first of its kind, optical fibre network, through Reliance Globalcom’s Ethernet Private Line. This network can support seamless high-speed exchange of data across locations and services.

Reliance MediaWorks CEO Anil Arjun said, “Reliance MediaWorks Burbank is recognized as Hollywood’s most advanced Image Processing and Enhancement facility and has had the privilege of working on some prestigious 3D movies. With the new sophisticated proprietary 3D solutions, coupled with our large facilities in India and partnerships with Hollywood leaders in the space, we look forward to deliver unparalleled results for a variety of applications and ultimately help filmmakers in creating the finest possible 3D experience.”