Reliance MediaWorks & Thought Equity Motion ink partnership

MUMBAI: Reliance MediaWorks and Thought Equity Motion, Inc have partnered to offer media companies an integrated solution to support the evolution from traditional archive and preservation workflows to a digital, file-based, "smart content" supply chain.

The partnership brings together Reliance MediaWorks’ media and content services including restoration, image enhancement and up-rezzing from SD to HD along with Thought Equity Motion’s cloud-based platform for library management, metadata, distribution, and monetization.

"This partnership is about bringing together the next generation of integrated media services, storage, access, and delivery for content. Thought Equity Motion’s Hosted Video Platform enables our clients to generate new utility and monetize their content through stock footage. Both of our organizations are working with the world’s leading media companies, so together we have the opportunity to move beyond point solutions to help them deploy new digital workflows. Additionally, it offers them the opportunity to generate new revenue streams by licensing their content through the industry’s leading platform," said Reliance MediaWorks CEO Anil Arjun.

"Reliance MediaWorks and Thought Equity Motion are creating a new ‘on ramp’ for content to get from production straight to the cloud. We’re connecting our Digital Refinery in Laramie, WY to Reliance MediaWorks’ film processing and restoration facilities in Los Angeles and Mumbai to offer global connectivity and services in a cost effective manner as well as deploying a high resolution scanner in their facility in LA. In our platform, rich ‘smart content’ metadata will streamline manual workflows and open up new value for the world’s leading media companies by readying their content for dynamic, scaled access and delivery," said Thought Equity Motion CEO and founder Kevin Schaff.

Reliance MediaWorks and Thought Equity Motion are in discussions with various global film archives and libraries for content digitization, including the Grinberg Library, which owns historic footage from World War I & II.

"With more than 6,000 hours of content in the Grinberg Library – some of which dates back to 1896 and was shot on Nitrate film – we’ve been eager to find a partner that can help us enable our film library for next-generation uses. With Reliance MediaWorks and Thought Equity Motion we’re able to efficiently digitize, restore, preserve, access, and monetize our content within one comprehensive digital workflow. Now historians and digital content producers worldwide can search, preview and license content from our library and download it in their preferred format," said Grinberg Library owner Steve Blum.

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