MUMBAI: Hakoba Lifestyle Limited has tied-up with designer Rocky S for the company’s club line called, Rocky S Club.
With a retail presence in India with 67 exclusive outlets occupying app. 52,000 sq ft of retail space, Hakoba Lifestyle Ltd., a 44 crore company is an Indian brand in the embroidered fabric segment.
Hakoba Lifestyle Limited, CEO, Madhup Dokania said, “Hakoba’s key focus has always been women’s wear in the apparel market; however we now plan to expand the business by venturing into new product segments under different brand names targeting the lower, medium and higher segments of the society. We’re now venturing into a new segment called as Club and Fashion and have tied up with renowned designer Rocky S for the Hakoba Club line called, Rocky S Club.”
Apart from the tie-up, Hakoba Lifestyle Ltd. plans to invest 250 – 260 crores in various segments like home furnishing, lingerie, value retail and designer associations by the next financial year. The company also plans to open another 35 exclusive Hakoba retail outlets. Initially the company is looking at opening 400 small stores of average 1,000 sq ft by 2011, while about 80 medium â€“ size outlets. In the second phase Hakoba will also come up with 30 large format stores of 40,000 – 60,000 sq. ft module by 2009. The company targets turnover of nearly Rs. 210 crore by FY09.
Rocky S stated, “Today’s generation is all about high paced life style and impossible deadlines. We are talking about new age of professionals, go- getters; who work hard and at the same time party harder. They are aware, fashion savvy and like to make a statement with their style .There is a gap in the market as the designer and multinational brands are too expensive and local brands are not as trendy and stylish. Hakoba by Rocky S has been introduced to fill this gap .It is all about cutting edge style; its young, fresh, trendy, colourful and full of life; loaded with lots of energy and yet at an affordable price tag. The brand aims at catering to the young and fashion savvy, who are always on the look out for some thing that’s edgy and stylish. It talks about adding that element of funk to their existing style while being very affordably priced with the price ranging from Rs 800 to Rs 3500. The collection is an eclectic combination of urban cool and chick guise.”