Sahara, Globosat tie up for overseas distribution

MUMBAI: SaharaOne Media and Entertainment Limited has inked a deal with Globosat Entertainment. This tie up will enable the group’s two channels – SaharaOne Television and Filmy – to beam in markets like the UK and Europe through GloboSat Entertainment LLC.


SaharaOne Media and Entertainment Limited CEO Shantonu Aditya said, “We are delighted to partner with Globosat and it gives us great pride and pleasure to expand our footprint in the markets of the UK and Europe. The tie-up will help us cater to the needs of our overseas customers and continue to entertain our viewers through our entire gamut of serials and programmes. After an extremely rewarding year-long association with Globosat Entertainment LLC, we are looking forward to the expansion of our channels in newer markets through this partnership so as to entertain our viewers worldwide.”


GloboSat president and CEO Sudhir Vaishnav added, “With our state of the art production and broadcast facilities in New York and Toronto, we are able to create local content as per market needs. Our strategic partnerships with DTH, cable, broadband, IPTV, mobile and other platforms spanning across North and South America, Europe and the UK help our broadcast partners to build international presence faster.”


GloboSat director Adris Chakraborty said, “Globosat is a New York based broadcast distribution company with offices in New York and Toronto. We are primarily into content distribution and aggregation business. One of our major goals is to cnhance the reach of our channel partners across international markets and platforms. Our aim is to help television channels to expand its international presence at an optimum cost and reap additional revenue streams with marginal costs.”


“Our immediate expansion plans include presence across Australasia, Africa and Middle Eastern markets. We are privileged to be associated with a conglomerate like Sahara India Pariwar and excited to further this partnership globally,” Chakraborty added.