The endorsement will commence with the launch of Hayate 110 cc next month. Looking to increase visibility amongst the mass populace which amounts to approximately seven million motorcycle commuters, Suzuki Motorcycle India Private Limited (SMIPL) feels the image of Salman Khan would be a perfect fit for achieving their goal.

Vice President (Sales & marketing), SMIPL, Atul Gupta told press, “While the motorcycle market in India is growing, brand loyalties remain strong. We needed to break into the clutter by differentiating our products and marketing strategy. We decided to sign on Salman Khan as he is a strong fit with the value-packed products we have scheduled for launch in the India market.”

While Hrithik Roshan endorses Hero’s Karizma, Aamir Khan had lent his face for Mahindra, and John Abraham campaigns for Yamaha. However, until now Suzuki had a limited presence in the motorcycle industry in the country, holding a market share of less than 1 percent, which is why a brand repositioning became essential in this highly competitive market.