MUMBAI: Kansai Nerolac Paints has appointed Shah Rukh Khan as their new brand ambassador. Kansai Nerolac has used celebrity icons in the past, and this announcement comes just ahead of the festive season that will see the star highlight the company’s several eco-friendly decorative paint solutions.
Kansai Nerolac Paints managing director H. M. Bharuka said, “We have significantly improved our product offering with a new range of eco-friendly products that have been produced using advanced technology, conforming to highest norms of health and environment safety. At this point we felt the need of an ambassador who reflects this and who could help us effectively communicate this to our consumers. Shah Rukh Khan was a perfect choice for us and we are extremely happy to have him.”
Kansai Nerolac has effectively used film personalities in the past to endorse and represent its brands. Some of the stars who have endorsed Kansai Nerolac in the past include Amitabh Bachchan and Mohanlal.
Kansai Nerolac Paints vice president Marketing & Sales (Decorative) Anuj Jain said, “Shahrukh Khan enjoys a mass appeal and is amongst the most popular personalities in the country. We have planned a nationwide television campaign as well as outdoor and print in select markets across India. He will also front a series of strategic marketing initiatives of the company.”