Nokia announced the Nokia Ke Asli Champions campaign providing consumers an opportunity to showcase the Asli Champions in them. Winners will get an opportunity to be part of Priyanka Chopra’s Champion team and watch the finals live with her.
ESPN Star Sports (ESS) will showcase the tournament to fans in more than 174 territories worldwide. NCL T20 will also be telecast in 18 international languages across the world. The languages include Norwegian, Portuguese, English, Bulgarian, Czech, Danish, French, German, Greek, Hungarian, Italian, Polish, Romanian, Russian, Serbian, Swedish, Turkish and Hindi. In India, all the 29 matches would be broadcast live & exclusive on Star Cricket and Star Cricket HD. ESPN will carry all 23 matches of the main tournament with Hindi commentary.
ESPN Software India managing director Aloke Malik said, “Shah Rukh Khan is a great fit as the face of Nokia Champions League Twenty20 and we are delighted to have him with us. The promo, which features Khan, is already on-air and has received rave reviews. His participation not limited to being the public face of NCL T20. As a team owner, he will be looking forward to Kolkata Knight Riders qualifying for the main edition of the tournament. Nokia, Toshiba, Coca Cola, Ambuja Cements, Next Retail and Digiworld have already joined us as on-air sponsors while Nokia, Toshiba and Coca Cola have signed up as on-ground sponsors as well.”
Khan, added, “I am doubly happy as my team Kolkata Knight Riders is also in with a chance of qualifying for this event. NCL T20 is a unique concept as the best T20 teams from across nations face off for the ultimate prize – being Champion of Champions. It doesn’t get better than this as the best T20 exponents bring out their best fare for the cricket loving fans worldwide.