MUMBAI: Film star and Pepsi brand ambassador Shah Rukh Khan will lend his support to the new cola variant launched by Pepsi on the eve of the cricket World Cup.
The new gold coloured cola aims to commemorate cricket’s premier event, by combining the taste of Pepsi with a lemon topnote.
The other Pepsi brand ambassadors, Priyanka Chopra, singers ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ Sukhwinder, Adnan Sami and Shankar Mahadevan will also be roped in for the marketing and promotion of the new product.
A slew of marketing initiatives have been planned to back the Gold launch, ranging from POS that showcase the Pepsi Gold bottle morphing into the World Cup trophy, to miniature replicas of the World Cup trophy, which will be given away on purchase of the Pepsi Gold 600ml PET pack.
A new television commercial that goes on air from 7 March 2007, will depict cricket fans across the country bringing together a message for the Indian cricket team.