MUMBAI : Fanta launched the Fanta Fun Dance Challenge and Chance Pe Dance special edition bottle. The initiative was unveiled by Fanta brand ambassador, Genelia D’Souza, actor Shahid Kapoor and Coca-Cola India director Marketing-Flavors Srinivas Murthy. The limited edition bottle will be made available in 600 ml PET pack priced at Rs 22 across Delhi and Mumbai.
Fanta also organized the Fanta Fun Dance Challenge in Mumbai. Fanta Fun Dance Challenge (FFDC) celebrates the idea of dance as a preferred platform for the youth to have fun and express themselves. Hotsteppers team (Hitesh Patil & Enette D’Souza) emerged the winners of the Fanta Fun Dance Challenge and also won a cash prize of Rs 5 lakhs including an opportunity to shake a leg with the cast of Chance Pe Dance.
D’Souza said, "Fanta is all about being lively and vibrant. Fanta Fun Dance Challenge gave youngsters an ideal opportunity to make it big even as they let their hair down and have fun. This reminds me of my college days when I used to go out partying. I had so many friends who could not dance, but that did not stop them from shaking a leg and having fun. I was really thrilled to see the participants’ rock and roll and got to see some really interesting and entertaining dance numbers."
Kapoor said, "I am really thrilled to be here today amongst my fans in Delhi. Initiative like these gives me an excellent opportunity to connect with my fans. I am very excited to be a part of this initiative."