MUMBAI: Shemaroo Entertainment launched the Rhyme Time in Toyland DVD at the Toddlers Activity Centre [TAC] in Mumbai.
Veteran theatre personality Raell Padamsee and actress Perizaad Zorabian unveiled the DVD, along with Ananya Vij, the child actress of the film.
Shemaroo Entertainment released this film on nursery rhymes – Rhyme Time in Toyland – under its flagship kids sub brand KIDZ ZONE. The film is a mix of live action and animation. Set in Toyland, the film is a 50 minute adventure, targeted at 2 – 6 year olds. It has 26 rhymes and songs, with a blend of old favorites and new compositions.
The rhymes are also available as Mobile Caller Ring Tones, and download instructions are inserted in the VCDs and DVDs.
Shemaroo Entertainment director Hiren Gada said, "With such educative as well as entertaining audio-video films, the kids of today are bound to learn and grasp faster. Moreover, children learn as they are having fun, which is a very satisfying experience."
The DVDs come with a free audio CD of the Rhymes and are priced at Rs 199, while the VCDs are priced at Rs 99.