Shemaroo, You Telecom ink deal for Movies on Demand

Mumbai: Shemaroo Entertainment has tied up with The Citigroup-owned YOU Telecom to broadcast its movies through digital cable.

With this arrangement, You Telecom’s digital cable subscribers will be able to watch latest movies, classics and international plays. Shemaroo and You Telecom are helping fight piracy and providing consumers with a legal alternative for entertainment consumption. Subscribers can now enjoy DVD-like picture quality and sound sitting at home, on demand and view it at their convenience.

You Telecom CEO E.V.S. Chakravarthy said, "Content and customer experience have always been the key touch points in television entertainment. Consumers want to watch what they like when they want. This is a big shift from linear television viewing that is so far prevalent. Availability of good quality content, which caters to different segments of viewership in a home, is therefore very critical. Our new on demand service will satisfy that need in every home. Partnering with a leading entertainment content aggregator like Shemaroo presents us an opportunity to redefine customers’ TV viewing experience."

Shemaroo Entertainment director Jai Maroo added, "We are really glad to be You Telecom’s exclusive partner in providing content for their digital cable subscribers. Cable is still the primary way most consumers get their entertainment, and it is now changing to provide new services in great digital quality. We at Shemaroo are certainly proud to be associated with this movie-on-demand service as we have been at the forefront of the shift to digital on-demand entertainment. This service is bound to make its audiences happy because of the flexibility it offers and Shemaroo’s extensive content library will help ensure they get a lot of variety."

You Telecom and Shemaroo will work towards building a content library that consists of latest films, old classics and plays. It will be pay per view model under the YOU Multiplex service brand where in customers using YOU set top box can select a movie of their choice and buy it for a day. They can choose movies from five different genres: action, romance, drama, comedy and classics.

"What makes it an exciting proposition is people can watch the movie at any time and any number of times during the day. At any given point of time YOU Tel’s digital cable subscribers have a choice starting from six films going upto 21 films to choose from much like what we see in a multiplex, hence the name YOU Multiplex. This also makes YOU Telecom the first MSO to introduce video on demand service to digital cable subscribers," adds Chakravarthy.