Shringar Cinemas to be renamed as Fame

MUMBAI: Shringar Group’s exhibition business, which has been operational under the name of Shringar Cinemas Ltd, will be renamed as Fame India Ltd.


Shringar Cinemas’ managing director Shravan Shroff informs, “We have proposed to rename Shringar Cinemas Ltd as Fame India Ltd because there is a disconnect in the minds of people between Shringar Cinemas and our brand of multiplexes –Fame, which is the consumer facing brand of the company. We felt the name of the company at large should be indicative of our consumer facing business and therefore the name change.”


While the exhibition business is being renamed as Fame, the distribution business will continue to operate under the name of Shringar Films Pvt. Ltd. “Our distribution arm will continue under Shringar Films,” adds Shravan.


Since the company is listed on BSE and NSE under the name of Shringar Cinemas Ltd. this rebranding will also reflect on the bourses


Tushar Shridharani, a practicing company secretary has been appointed as scrutinizer for conducting the voting process for the name change through postal ballot.