MUMBAI: Three new social awareness commercials of the Ministry of Tourism featuring actor Aamir Khan was released by Tourism Minister Kumari Selja.
Khan is also a brand ambassador for the Atithi Devo Bhava campaign which was launched in 2004-2005, to sensitize stakeholders in the tourism industry as well as the public about their conduct and attitude towards tourists. In 2008-2009, the Ministry of Tourism associated with Khan for spreading social awareness messages.
Minister of State for Tourism Shri Sultan Ahmed and Secretary Tourism Shri Sujit Banerjee with senior officials of the ministry were present on the occasion.
Earlier two TV commercials, featuring Khan were produced on the subjects :- Molestation of Women Tourists and Graffiti on Monuments which were launched on select TV channels, Radio FM stations and news-papers including regional vernaculars.
The three new commercials featuring Khan have now been produced on the following themes: On Which Side Are You which is a 60 second film that shows the positive and negative sides of human behavior towards the tourists. The film has been shot in Mumbai and Agra.
The second commercial is a 40 second film called Shoe Seller. The film gives a message of honest practices in tourism. This film has been shot in Delhi Haat in Delhi.
The third commercial is called Lady in Ladakh and is about getting help from a village lady when a Japanese girl misses her last bus. The film’s duration is 60 seconds and has been shot in Leh- Ladakh.
The script for all the commercials have been written by Prasoon Joshi and has been directed by Rakeysh Omprakash Mehra