MUMBAI: Sony Ericsson has launches limited edition Saawariya handsets. Preceding the release of this Sanjay Leela Bhansali film, the promotion will provide the Sony Ericsson customers an opportunity to meet the stars of the movie.
The customers of the limited edition Saawariya handsets will get a chance to attend a special evening with the star cast of Saawariya. In addition they will be presented a Saawariya audio CD and pre-loaded wallpapers and ringtones of the movie.
These special edition packs will be available across a wide range of Sony Ericsson models J110, J120, J121, K220, K320, K510 including the latest model T250i. These handsets are available at all the leading retail outlets across the country.
Sony Ericsson has earlier associated itself with Bollywood as part of its localization strategy for