Mumbai: Sony Entertainment Television replaced Colors from the No 2 slot among GECs with 245 GRPS across markets. Empowered by the best fiction and non- fiction shows for its viewers, Sony Entertainment Television has become the most watched television channel and is the No.1 channel in primetime with 154 GRPs.
Mr. Amitabh Bachchan’s charisma took centre stage once more with KBC’s opening at 5.2 TVRs being the highest recorded for any non-fiction show this year, SET’s fiction shows have shown a stupendous increase as well, where, ‘Bade Achhe Laggte Hain” struck a chord with the males and females alike and garnered 3.7 TVR for the current week was followed by ‘Saas Bina Sasuraal’ at 2.4 TVR. ‘CID’ continued to thrill the audience with an average rating of 3.5 TVR, supplemented by ‘Crime Patrol’ at 3.1.
The strong line up of shows in both categories of fiction and non-fiction propelled Sony to a very strong No 2 position among Hindi general entertainment channels.
SET senior EVP and business head Sneha Rajani said, “KBC 2011 has been the only non-fiction show to open above 5 TVR this year on any Hindi GEC. We are delighted at the performance of all our shows. With a slew of promising new shows SET will be a channel to watch out for.”
SET COO NP Singh said, “2011 has been a very good year for us. Sony Entertainment Television is on an upward curve. With the excellent opening of Kaun Banega Crorepati, the fantastic performance of all our fiction shows and non- fiction shows we are ready for the next level of growth for the channel and our upcoming shows will add to the performance of the channel.”