MUMBAI: Sony Music Entertainment has acquired the worldwide digital audio and video distribution rights of Yash Raj Films’ three upcoming releases namely Mere Brother Ki Dulhan, Ladies V/S Ricky Bahl and Mujhse Fraaandship Karoge.
With the alliance in place, Sony Music will leverage its entire digital delivery bandwidth for offering audio and audio visual music content of these films on mobile devices and other mobile platforms. Sony will also offer audio content through the Internet via streaming services and legal online download applications.
“With the huge demand the music of Mere Brother Ki Dulhan has created, the songs of Mujhse Fraaandship Karoge and Ladies V/S Ricky Bahl promise to be as exciting,” the company said in a statement.
Sony Music recently released the title track of Mere Brother Ki Dulhan on Nokia OVI and as caller back tunes on various mobile networks. The entire music album of the movie has been made available worldwide by 8 August.