MUMBAI: Sony Media Technology Centre (SMTC) was inaugurated at Whistling Woods International (WWI) by Sony Corporation chairman, CEO and president Sir Howard Stringer and Whistling Woods International chairman Subhash Ghai.
Sony has collaborated with WWI, to establish the facility at the Mumbai campus of WWI. Through SMTC, Sony will provide its expertise in High Definition (HD) and 3D film and broadcast technologies as well as focus on the proliferation and development of these technologies in India’s entertainment industry.
Sony is targeting sales of more than 1 trillion yen (approximately $12 billion) from 3D-related product businesses by the end of fiscal year 2012 (ended 31 March, 2013) including consumer and professional products and game.
Sony has installed top-of-the-line HD and 3D content creation and digital cinema projection equipment in WWI. In addition, it will provide its knowhow in HD content creation from acquisition to post-production of content. It will also teach the entire pipeline of 3D filmmaking and methodology and provide training for high quality 3D content creation.
Stringer said, “We are delighted to be able to share Sony’s unparalleled expertise in 3D content creation with aspiring filmmakers and industry professionals from across the vibrant Indian film and broadcasting community. The Sony Media Technology Center will provide a forum for us to offer our latest High Definition & 3D technologies, products and knowhow and contribute to the further growth and development of the Indian entertainment industry.”
Ghai added, “Right from its inception, Whistling Woods has been a place for exchange of ideas and experiences between practicing filmmakers and students. The Sony Media Technology Center is an effort in continuing the same line of thought where, the best of new technology and filmmaking tools in the fields of High Definition and 3D filmmaking are available to both the student as well as the film professional. Both are most welcome to use the facilities, attend the training workshops and courses we will run and familiarize them with the technology of the future, and thereby strengthen the film industry and further the art of film-making.”