Sphereorigins Multivision forays into non-fiction, regional content

MUMBAI: Sphereorigins Multivision, promoted by Sunjoy Waddhwa, has forayed into non-fiction, regional content. To spearhead the operations, the company has launched Panglosean Entertainment, which will be independently headed by Rajesh Chadha, under the aegis of SMPL.

Some of the programs of the house include serials – Saat Phere and Balika Vadhu. The company now plans to venture into non-fiction, regional language, overseas projects and many more.

The company acquired its present name in 2008, as Sphereorigins Multivision Pvt Ltd. Wadhwa said, "We have an excellent rapport with the channel for delivering quality content. The time seems right for our need to widen the horizons and continue with our endeavor to provide memorable shows with quality class services. The plans are to scale- up the company’s entertainment business by having like-minded people on board."

The new company will also welcome talented people with fiction co-productions. Additionally, Rajesh Chadha will be made responsible for the operations, planning and pitching of new fiction and non-fiction shows at Sphereorigins.

Waddhwa said, "Sphereorigins was contemplating to expand into non-compete areas of programming & productions for a while and was waiting for the right business model and with Rajesh Chadha on-board that seemed materializing for us soon."

Chadha added, “Sphereorigins team has created some of the most successful shows on Indian television today. With growing market trend, there is a lot of potential in a well-established setup like Sphereorigins which has already carved a niche for itself with high quality programming and honest productions. Sunjoy and I share a common mindset and outlook towards the business and that should help us both take that big leap forward.”

Chadha, in capacity of CEO, would be handling the entire operations, planning and pitching of new content across genre with key focus on co-productions, DD, Regional, International markets. Wadhwa added, "The last decade has seen a tremendous growth in the Indian Television. The industry is its leading phase, having the largest share in the media and entertainment segment. India has the world’s third largest cable TV operation and the latest Direct to home (DTH) technology, Mobile TV, IP TV is paving way for deeper penetration and growth. According to a study conducted by FICCI and KPMG, the TV industry is expected to grow by 14.5% between 2009 and 2013.The global market for Indian media and entertainment is largely untapped. With the Indian cinema already making its presence felt at International level, it offers huge growth potential. With DTH and more information penetration, television viewership is possible to increase tremendously as the penetration of pay TV is still low and offers untapped growth opportunities."