MUMBAI: Sri Lankan capital Colombo will host the 11th International Indian Film Academy (IIFA) Weekend and Awards. IIFA will be held in Colombo from 3 – 4 June, 2010.
IIFA brand ambassador Amitabh Bachchan said, "On behalf of IIFA, we are very happy to bring the IIFA experience to our hospitable neighbor, Sri Lanka. As a member of the film industry, I look forward to another luminous decade, as IIFA journeys forth, sharing the Indian cinematic movement with the world, and simultaneously share with the world, the emerald isle, Sri Lanka."
The FICCI IIFA Global Business Forum 2010, will be held on the second day of the IIFA Weekend. The Forum is an endeavor to bridge boundaries between India and Sri Lanka and will be used to further trade opportunities and cinema between India and Sri Lanka. It is a dynamic global platform, providing the industry with an opportunity to deliberate on a diverse range of business, bilateral economic and political issues.
Ministry of Tourism Sri Lanka secretary K A D George Michael, "The city of Colombo is decking up for one of the biggest events to come to our country. We are pleased to stage the IIFA celebrations and would like to thank the Academy for presenting us with this wonderful opportunity to showcase the unique and exotic aspects of Sri Lanka, to the rest of the world. Sri Lanka is poised to be the hub of international attention during the IIFA Weekend in June."
IIFA director Sabbas Joseph added, "We are proud of IIFA’s progression over the last 11 years and it is heartening to see IIFA now step onto our neighboring country, Sri Lanka. IIFA 2010 will see the best line-up of performances and entertainment par excellence, as the best of Indian cinema will descend on Colombo in June. See you in Colombo."
Star India COO Sanjay Gupta said, "It is indeed a delight to be part of the grandest celebration of Indian Cinema. IIFA, in the past decade, has become a landmark annual event with the Indian Film industry coming together to celebrate its success. As the exclusive Global Broadcast Partners for the sixth year of IIFA Awards, Star Plus will enable its viewers to catch the most exciting Indian Film Awards extravaganza of the year. I am confident that IIFA will continue to be one of the most watched television awards on Star Plus as we move ahead."