MUMBAI: Bollywood celeb Shah Rukh Khan and the cricket star M. S. Dhoni will soon be seen together onscreen in a commercial for consumer durables for Videocon.
In the ad, with SRK turning out in Indian colours and Dhoni in a glittering gold costume, the roles of both the celebs were reversed. The theme flows with a plot where both play the role of bhai-bhai in the film.
Videocon Industries vice president marketing Jyoti Shekhar informs, “Videocon has created magic by bring both the super stars together on a single platform to create a unique campaign. The core idea of the campaign is to celebrate the spirit of success – no matter the role life gives you, always play it big and emerge as a champion.”
Videocon has got together both its brand ambassadors to ensure brand connect with the younger audience with the help of this new commercial. Apparently, SRK and Dhoni’s chemistry was very visible on the sets and they enjoyed a lot by changing their real life roles.
Conceptualised by Ogilvy and Mather, Videocon’s brand communication partner, the film is scheduled to air in the last week of November.
