Star bets big on merchandising; ties-up with eight brands

Mumbai: Star India unveiled a host of products and services at the Star Parivaar Brand Showcase 2008.

The licensing partners include Big Bazaar, Home Expressions, Sia Art Jewelley, Forever Jewels, Cratfsbridge, Parksons Games and Sports, Prakash Books and Indiaplaza, who unveiled and showcased the products along with actresses Sarita Joshi, Sucheta Trivedi, Sara Khan and Parul Chauhan.

The products include clothes, jewellery and accessories like hang bags and purses; to games, recipe books and home textile. Star has also tied up with Asia Bridal Fair 2008, which be held in 10 cities in India.

Star India senior vice president Nanette D’sa said, "When we conducted discussions across small towns of India we realized the ladies aspire to have the goods they see on screen. Hence we decided to give the licenses of select products to retailers on a royalty basis."

A collection of few products is also be available online for purchase on Going forward the product categories that will see further expansion are recipe books, jewellery and apparels.