Mumbai: Comcast and Star have launched Star India Plus across Comcast’s digital cable platform in California on 18 December.
As part of the signed distribution deal, four additional top rated Indian channels, Star One, Star India Gold, Star India News and Vijay will also be available for Comcast distribution.
The launch of Star India Plus on Comcast will complement a robust lineup of Indian content for viewers across Northern California, home of the second largest South Asian population in the U.S. Star India Plus will be available in all of Comcast’s California service areas including Sacramento, Fresno, Stockton, San Francisco, Oakland, San Jose and the surrounding areas, with the exception of the North Santa Barbara and Lompoc, CA systems.
Star India Plus will be available via subscription on channel 250 for $11.99 per month and included in a package with the other channels for a discounted rate.
We are excited to embark on this partnership with Comcast, the nation’s leading cable platform, by making Star India Plus available to Comcast’s California subscribers. We look forward to strengthening our partnership with Comcast in the near future and sharing more of our top rated Indian content with South Asian viewers throughout the country," said Star senior vice president distribution and sales and head North American and European offices David Wisnia.
"We are pleased to launch Star India Plus in California. One of Comcast’s goals with our rich variety of ethnic programming is to bring our multicultural customers closer to their culture, and Star India Plus does exactly that," said Comcast director national ethnic marketing Natalie Rouse.