MUMBAI: After the first online premiere of two television series, Star Network will now show an exclusive sneak preview of Farah Khan’s new celebrity chat show Tere Mere Beach Mein online on Star Player before it is aired on Star Plus.
Tere Mere Beach Mein will have a half-hour online preview on the Star Player on 21 August. The show goes on air on Star Plus on 23 August at 9 pm.
Star India executive vice president, marketing Anupam Vasudev said, "This only shows Star’s willingness to exploit new avenues to engage users more meaningfully, and get them to consume our rich content. Innovations such as this – we are airing the episode online a whole day before it goes on air – will only seek to expand and enhance our user base. Viewers can look forward to more such initiatives."
Star India executive vice president, sales Kevin Vaz adds, "I am personally very excited about offering this innovation to our advertisers. This will complement an already significant market lead that Star TV has and offers. STAR has always embraced innovative solutions aggressively, with a keen eye on the future. This is just one such example, which we will no doubt capitalise on."