This initiative will make entertainment content available on the go, so viewers can access shows whenever, wherever and however.
The Star Plus App is an addition to viewers, who can download the app on to their devices from the iTunes App store and start enjoying the content from Star Plus.
“We have always provided our viewers with discerning content using cutting edge technologies. Our entry into the iPad, iPhone App Zone will enable our mobile viewers to watch their best loved programs in a handheld format wherever they are and whatever they may be doing,” said Star India COO Sanjay Gupta.
Star India VP- digital Lalit Bhagia added, “With Star’s entry viewers will have access to the best entertainment available in the mobile handheld arena. The app will allow users a great video experience, details of show schedules and news and updates on their favorite show characters through daily audio blogs.”
The app will offer features like, live TV, catch up on missed episodes of last two days through Video-on-Demand, updates/news from Star Plus current and upcoming shows. A built-in interactive feature will allow users to connect with their favorite Star Plus characters through audio-blogs & pictures. The app allows users to share the content they like with friends and family through Facebook & Twitter.
The launch of the application comes after Star India announced global same-day telecast of Star Plus with English subtitles.