MUMBAI: Studio 18 has sanctioned the Hotel VoD rights of five films of TIFC (The Indian Film Company) for China and Macau.
These films are Jab We Met, Welcome, Singh Is Kinng, Kidnap and Golmaal Returns. The globalisation of Bollywood and the enormous tourist traffic in China is expected to trigger an uptake of these titles.
While Hollywood studios are known to place their blockbusters in hotel rooms for customers to pay and watch, Bollywood content had not made any significant breakthrough so far.
Conventionally, films sourced by established hotels in the region comprises adult and non-adult content from US, China, Japan, Europe and Korea. TIFC’s Indian titles will be placed on the interactive entertainment system of bedrooms in three of the topmost hotels of Macau – Venetian, Sands Casino and Four Seasons.
Studio 18 head international business Tanuj Garg said, "This initiative with our preferred content aggregator is in line with our continuing endeavour to create new and unconventional revenue streams for the organisation’s library titles and keep their monetization active."