MUMBAI: Sun Direct, the direct-to-home (DTH) service provider, has surpassed another milestone – crossing the 7 million subscriber mark.
Sun Direct not only retained existing customer base but went after new customers by expanding its range of channel offerings and introducing India’s first Ad-Free movie service, and making investments in technology and customer service, all of which helped it contribute to a robust growth for the DTH player.
Going beyond its promise of delivering “Value for Money Entertainment” Sun Direct has launched the ‘Cinema Plus’ pack featuring four all day long AD-Free movie services in Tamil, Telugu, Malayalam and Kannada.
Sun Direct has added a host of channels that makes it more value-for-money. From regional channels like Captain TV, Suvarna tv, Isaiyaruvi, Jaya Max to English channels from the BIG CBS bouquet to appeal to the urban viewers and the reintroduction of favorites like 9Xm, UTV Movies and UTV Action.
Sun Direct CEO Mahesh Kumar said, “Continuing our market defining trends has taken us past the 7 million mark. This landmark has spurred augmentation of our customer interface capabilities and channel offering capacities and we are confident that this will help us maintain our position as the country’s most innovative and Value for Money Entertainment DTH player in the market.”