Sun Direct DTH touches four million subscriber base

Sun Direct DTH touches four million subscriber base

Sun Direct DTH touches four million subscriber base
Sun Direct DTH touches four million subscriber base
MUMBAI: Sun Direct, the direct-to-home (DTH) service provider, has touched four million subscribers in under two years, since its launch in December 2007.

Sun Direct COO Tony D’Silva said, "From the beginning we had clear plans on the value we will offer to our customers; our Think Regional: Go National strategy helped shape our approach in different markets. Today we have achieved a pan India customer base and have established a strong brand presence for Sun Direct as a national player, the four million landmark achievement is a laudable milestone in our continuing journey to market leadership in this industry."

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