Sun TV to hike ad rates from 1 January

MUMBAI: Sun TV Network Limited will be increasing its advertisement rates of the Telegu, Tamil, Malayalam and Kannada channels.

Sun TV Network announced that the advertisement rates for the Telegu channel Gemini will range from 6% to 16%, Kannada channel Udaya TV upto 10 % and certain programs of Malayalam channel Surya TV upto 5 %. The advertisement rates for all the other channels in Telegu, Kannada and Malyalam have also been increased. The slot fees received from the content producers have also been increased accordingly.

All increase in advertisement  rates will be effective from 1 Jaunary, 2010.