Sun TV to hike ad rates of Malayalam & Kannada channels

MUMBAI: Sun TV Network, which had earlier announced the increase in the advertisement rates of its Tamil channels and Telugu channels with effect from 1 April, 2011, has now announced plans of hiking ad rates of its Malayalam and Kannada channels.

While the hike in Malayalam channels will be ranging from 6 – 33 per cent, that in Kannada channels will be from 5 – 13 per cent with effect from 1 April, 2011.

The slot fees (broadcast fees) received from the content producers across both these languages will also be increased accordingly.