MUMBAI: Sushmita Sen has been appointed as the brand ambassador of JAFRA Ruchi Cosmetics India.

 

JAFRA Ruchi Cosmetics India joint managing director Johan Wicklund says, “We are extremely delighted to bring JAFRA in India in partnership with the Ruchi Group. This association helps us reduce the learning curve considerably and gives us the right leverage to expand into every part of the country effectively.”

 

He further added, “We are also honored to have Sushmita Sen as the face of our brand. Ms. Sen represents the aspirations of Indian women today and her commitments towards the entrepreneurial spirit to make a difference for women around the world aligns perfectly with the JAFRA mission, vision, and values. We are extremely delighted to partner with Ms. Sen and hope for a long association.”

 

Sen said, “I strongly believe and work towards women empowerment and JAFRA’s brand ideologies strongly speak the same. This is one strong reason I opted to endorse a brand like JAFRA. It is a brand which not only offers a wide range of skincare products but also provides a great business opportunity to all its consultants. I truly look forward to the association.”