Synergy Adlabs re-creates KBC for Slumdog Millionaire; coaches Anil Kapoor

Mumbai: After Amitabh Bachchan and Shah Rukh Khan in Kaun Banega Crorepati, and Salman Khan for 10 Ka Dum, the latest film star supported and coached to play a game show host by the team at Synergy Adlabs, has been Anil Kapoor for Slumdog Millionaire.

The Danny Boyle film has won in four different categories including the coveted Best Motion Picture (Drama) award at the Golden Globe awards. The film has also received several awards on the film festival circuit and is being tipped as a major Oscar winner.

Synergy Adlabs chairman and managing director Siddhartha Basu says, "Nobody was ever arrested for winning on KBC. As producers, we were always delighted when an underdog won on the show, and are proud that the game was always conducted to the highest standards of propriety and ethics. The film takes major creative liberties in imagining a crooked host trying to make someone lose the game, to create a gritty story of love and hope. We recreated the game for the film for the owners of KBC, Celador, who are also the producers of Slumdog, and coached Anil Kapoor at his personal request, and are delighted with the global acclaim of the film."

"Anil Kapoor never tired of training and was intent on getting every nuance right. He’s been most appreciative of our team and in turn we’ve had a terrific time working with him," said Synergy Adlabs director Anita Basu. "He’s a host to watch out for!"

Slumdog Millionaire is set to release across cinemas in India on 23 January.