MUMBAI: T-10 Gully Cricket Season 2, Ab Har Koi Khelega, which kick started its second season, has signed actor Rajpal Yadav as a team owner of Kanpur Gullies. Yadav will own this team and will be responsible for marketing and promoting it in India He will also be instrumental in promoting this social cause & garnering various corporate sponsorships for his team in this season. The Day / Night Grand Finale of this season will be held in Kanpur.
The Grand Day/Night Finale will be held in Kanpur. Reasonable Communications recently signed Divya Dutta as an owner of Ludhiana Gullies. It is aiming to disburse individual ownership for each team for all the 16 teams in Season 2. It will follow the city franchisee model, discussion is on at various levels with local celebrities and corporates who have national appeal. Sports merchandising is also another avenue that is being explored. Various Options like outright purchase, Revenue sharing etc. are being worked out with various team owners.
T-10 Gully Cricket had its inaugural edition in Jan –Feb 2009 played amidst 32 teams in 8 cities. Rin was the presenting sponsor and Pepsi was the pouring partner for the first season. Only Non First Class Cricket players between the age group of 15-24 from Tier 2, 3 and below towns are eligible to participate in this talent hunt every season. Actor Riteish Deshmukh is the brand ambassador for T-10 Gully Cricket Season 2, The 1st TVC campaign featuring him is already on air to be shortly followed with a longer version. A multimedia campaign demonstrating Gully Cricket and talent hunt in all its elements will be rolled out soon on a national basis.
Yadav said, "I am genuinely delighted to be an owner of this wonderful team, it gives me an opportunity to connect with my root as I am primarily from Kanpur. For decades this city and this state has always displayed extraordinary sporting skills in all disciplines, but many of these talents never got their due credit, Kanpur Gullies being the semi finalists in the first season only consolidates their cricketing prowess. I will be personally involved in all the aspects of my team right from the selection and appeal to corporates, institutions and society as a whole to extend their cooperation & support for this social cause. T-10 Gully Cricket format comes across at an apt stage for the youngsters to showcase their talent. There are some extremely brilliant players who play in the gullies of our country, and in the process have sharpened their skills continuously bettering their performances. Its time that their skills are projected in front of the country and they get their deserved due."