MUMBAI: After Aamir Khan, DTH service provider Tata Sky has now appointed South Indian actress Asin as it’s brand ambassador.
The actress will feature across all Tata Sky brand and product communication including ads on TV, print, outdoor and radio. Incidentally, Tata Sky has been promoting the Khan – Asin starrer Ghajini, which is slated to release on 25 December.
Tata Sky chief marketing officer Vikram Mehra said, "Tata Sky and Asin have a lot in common. Both are young, energetic achievers and both enjoy a high degree of credibility with consumers. As our new face she will be influential in reinforcing the attributes of the Tata Sky brand and reiterate our positioning."
"I am proud to associate myself with a brand that symbolizes excellence, innovation and world class customer service. I am looking forward in playing an important part in Tata Sky’s vision of redefining television viewing in India," Asin added.