Tata Sky, BharatMatrimony launch Actve Matrimony

MUMBAI: After Disntv joined hands with Shaadi.com, another direct to home (DTH) service provider – Tata Sky has inked an alliance with Bharatmatrimony.com to launch Actve Matrimony.

Actve Matrimony was launched based on consumer research findings that were conducted by Tata Sky and BharatMatrimony. Actve Matrimony will feature 1000 new matrimonial listings every week classified according to multiple languages and communities.

The listings on Actve Matrimony are sourced on an opt-in basis from premium members of bharatmatrimony.com. The advantage of this service over other traditional matrimonial classifieds is that Tata Sky subscribers can access the listings on their TV on a 24×7 basis. Further, they can get the contact details of the preferred listings by sending an SMS request to Tata Sky. The listings will be updated on a weekly basis. All Tata Sky subscribers will be allowed access to this service free of cost.

Tata Sky chief marketing officer Vikram Mehra said, "Interactive services are our key differentiators, and it is our constant endeavour to offer something unique for every member of the family. After launching educational based services, match highlights on-demand, 24×7 darshan of temples, cooking recipes on-demand, we bring another first to the market – matrimony listings on TV. We are delighted to partner with bharatmatrimony.com, the leading matrimonial portal, in this endeavour. We believe that Actve Matrimony will help us further grow our 2.3 million connection base."

BharatMatrimony.com founder and CEO Murugavel Janakiraman added, "We are happy to be associated with TataSky to bring Actve TM Matrimony service directly into Indian homes. This tie-up will further help to consolidate our leadership position in the matrimony industry by adding direct access to over 2 million homes in addition to our existing base of over 12 million members. Actve Matrimony is a perfect platform, which simplifies matrimony search process of people who do not have access either to the internet or our offline initiative "BharatMatrimony Center" in their city. We intimated our premium members about the Actve Matrimony services few weeks back and the response has been tremendous. Making a right choice in finding a suitable life partner is a major challenge for individuals today and BharatMatrimony is committed to ensuring the best choice of a life partner through an easy and secure platform. We are confident that our partnership with TataSky will bring many more to happy couple hood."