MUMBAI: DTH service provider Tata Sky has broadened its channel line-up by launching the Star Network’s channels in High Definition (HD).
The new channels include a mix of niche lifestyle and entertainment, news, movies and regional content. The channels include Star Plus HD, Star Gold HD, Star Movies HD, Star World HD and National Geographic Channel HD. These channels are available as part of the HD Gold Pack priced at Rs 50 per month.
All HD channels made available on Tata Sky are shot using High Definition cameras delivering HD picture quality in 1080i resolution with Dolby Digital 5.1 surround sound.
Tata Sky chief marketing officer Vikram Mehra said, "Last year, Tata Sky took an historic step by introducing HD at an unimaginably affordable price point, just in time for the cricketing season. The real stadium like experience in stunning HD picture quality and Dolby surround sound was heavily viewed and enjoyed by our subscribers across the country. Alongside cricket, general entertainment channels are not far behind in popularity, garnering significantly high viewership ratings. Riding on this valuable consumer insight, we have now added five new Asli HD General Entertainment channels to our bouquet. The new channels addition reconfirms our commitment to add the very best to Tata Sky’s growing collection of channels and further enhance the HD penetration in the market."