MUMBAI: Tata Sky will present the Red Button promotion showcasing worldwide tween icon, Hannah Montana in association with Disney Television International India.
As part of the Red Button promotion, Tata Sky subscribers can now watch music videos, trivia footage and backstage tour secrets on Hannah Montana at the press of the red button on Disney channels. Additionally, Tata Sky subscriber can also participate in the Tata Sky Hannah Montana Pop Star Dreams contest and stand a chance to win Hannah Montana’s merchandise. The Red Button promotion will be aired till 10 July 2009.
Tata Sky chief marketing officer Vikram Mehra said, "Hannah Montana is a worldwide tween icon and extremely popular among the tweens in India. Considering her ever growing popularity, we are particularly excited to offer our subscribers especially the younger generation the once-in a lifetime experience with Hannah Montana coming on Tata Sky in association with Disney."
"Hannah Montana is the number one Disney character among tweens for awareness, likeability and merchandise business worldwide. As a Disney icon, Hannah Montana exemplifies Disney Channel’s theme of aspiration, self belief, self expression and we are excited offer a truly unique Hannah experience to Tata Sky subscribers," added Walt Disney Television International India senior vice president and managing director Antoine Villeneuve.