Mumbai: DTH service provider Tata Sky has reached three million subscribers within a period of 27 months. The latest one million subscribers were gained in seven months.
In partnership with NDS, Tata Sky has revolutionised television viewing for Indian audiences. The platform is protected and powered by an end-to-end suite of NDS solutions including VideoGuard conditional access system (CAS), MediaHighway middleware, an advanced electronic programme guide (EPG), as well as the XTVTM DVR and additional NDS interactive infrastructure.
Powered by NDS, Tata Sky’s interactive services include Active Star News with interactive news and weather updates and a range of popular multi-level games. Together, these NDS solutions enable Tata Sky to deliver advanced services that are the basis for a viewing experience that is unsurpassed in the rapidly expanding pay-TV market in India.
Tata Sky launched its DTH satellite pay-TV service in August 2006 with the goal of reaching one million connections by the end of their first year of operation. Tata Sky achieved that goal, and then took only another 10 months to reach the two million connections mark and just seven months to reach the three million connections milestone.
NDS CAS and DRM technology protects over 95.4 million digital devices, including over 14.5 million DVRs, around the globe, making NDS the global leader. Middleware from NDS has been deployed in over 98.7 million devices. NDS facilities in New Delhi, Mumbai and Bangalore all play a role in supporting Tata Sky.
Tata Sky MD & CEO Vikram Kaushik said, "Tata Sky has achieved significant success in reaching three million connections in such a short time. The most recent achievement validates that Tata Sky is the most preferred service provider in the highly competitive Indian pay-TV market. The end-to-end digital solutions from NDS, coupled with our unparalleled customer service and continuous product innovations, have enabled us to provide differentiated applications and a superior viewing experience for our subscribers."
"NDS salutes Tata Sky’s performance in reaching three million connections in only 27 months. We value our partnership with Tata Sky as they offer innovative and exciting new solutions now and into the future. We are proud that our market leading solutions play a pivotal role in providing Tata Sky with a platform to attract and retain subscribers through innovative products," said NDS Asia Pacific senior VP and general manager Sue Taylor.