Mumbai: Tech Mahindra has entered into a strategic global alliance with Microsoft to address its System Integration (SI) requirements.
These requirements are for deployment of the Microsoft Media room Internet Protocol Television (IPTV) and multi-media software platform.
Through the alliance, Tech Mahindra’s solution will provide deployment and integration services for new and existing Microsoft Media room broadband service provider customers to deploy IPTV services, which are expected to gain momentum in the coming years.
This will further empower Tech Mahindra in its quest to implement best-performing IPTV solutions and support cutting-edge technologies in interactive digital television. It will also help Tech Mahindra strengthen its IPTV SI capabilities and give both companies an opportunity to expand into new markets.
The alliance will give service providers another way to accelerate and differentiate their TV offerings. Over 20 service providers worldwide are already deploying Microsoft Media room, which enables broadband service providers to deliver new connected TV.
Tech Mahindra president CP Gurnani said, "Tech Mahindra, through its sustained investments in R&D, has developed strong IPTV capabilities across several areas that include system integration capabilities, product engineering, infrastruc-ture deployment and specific BSS/OSS capabilities."
He added, "Tech Mahindra is engaged with a number of incumbent and emerging service providers in the IPTV domain and Triple Play around the world. We are very excited about this alliance with Microsoft as the relationship presents a tremendous opportunity for both organizations to strengthen our leadership positions in IPTV."
"We are committed to teaming with best-in-class technology partners to deliver the best connected TV services using Microsoft Media room," said Microsoft Media room director of global partner ecosystems Joe Seidel.
"Tech Mahindra was a natural choice for us given its experience in digital video solutions and services. Adoption of our platform continues to accelerate, and we are excited the company is joining our ecosystem at this crucial inflection point," he added.