MUMBAI: Global original, natural and ethical beauty brand The Body Shop has appointed Dia Mirza as the celebrity ambassador for India to represent The Body Shop range of naturally inspired and ethically produced beauty and cosmetics products, which are not tested on animals.
For The Body Shop, India is a very important market with 65 stores 25 cities in the country. By 2014, The Body Shop targets to open 150 stores. "India is one of the fastest growing markets for The Body Shop. To reach out to new customers we are adapting ourselves in every way ethically possible. We are thrilled to appoint Dia as the face of The Body Shop India as she embodies everything that the brand stands for – natural beauty with a deep respect for the people and the environment. We anticipate a successful working relationship together and we are confident that Dia will portray excellently the fantastic skincare, hair care and make-up ranges that The Body Shop is renowned for," said The Body Shop, Asia Pacific managing director David Smith.
Mirza added, "It’s a pleasure to be standing here amongst you all and be announced as the celebrity ambassador of The Body Shop India. This is a real honor for me and I am very excited to be associated with this wonderful and inspiring brand. For as long as I can remember I have been using The Body Shop Range of products. I love The Body Shop products especially the Body Butters but my particular favorite is The Body Shop High Shine Lip Treatment. I love the range of shades it is available in and the beautiful, subtle passion fruit fragrance it has! I was later told by the company that the ingredients come from The Body Shop Community Fair Trade program which benefits a number of women and supports them in their livelihood. This really touched me and I love the way The Body Shop tries to benefit human communities in every possible way."
Mirza explains that she is inspired by the late founder of The Body Shop, Dame Anita Roddick. "When The Body Shop team India shared with me the history of Anita and some of her most famous quotes, as an actress I could particularly relate to one amongst others – ‘If you are an activist, you bring the activism of your life into your business, or if you love creative art, you can bring that in’. Being in the creative arts, it struck a chord in me and is something I easily identify with."