MUMBAI: The Indian Film Company has inked a video on demand (VoD) deal with Saavn, wherein the latter has acquired 14 Bollywood movies. The films will be distributed across Saavn’s Cable VoD network on all major platforms in North America and the UK.
Saavn will make TIFC titles available for wide consumption using their partnerships with Time Warner Cable, Cablevision, Cox, Rogers, Shaw, and Virgin Media (UK), among others. The tent pole movies acquired from Indian Films include: Welcome, Jab We Met, Kidnap, Golmaal Returns, Dil Kabaddi and Singh Is Kinng.
Saavn managing director and co-founder Paramdeep Singh said, "We are thrilled to bring The Indian Film Company titles to larger audiences through our extensive distribution network, including our cable VoD network of more than 19 million homes. The Indian Film Company produces and acquires some of the best films in the industry, and Saavn is committed to bringing the best of Bollywood to the world. It’s a great partnership."
Studio 18 head – UK and Europe, international syndication Tanuj Garg added, "We look forward to working with Saavn who are experts in deploying and monetizing our movie content across a wide array of digital platforms in the United States. Our association with Saavn will ensure that our film content is distributed effectively to a wider audience."
