Times Television Network managing director and chief executive officer Sunil Lulla said,“Times Television Network is proud to announce the launch of another contemporary brand Movies Now. It complements the urban focus of the network, where it has met with great success via Times Now, Et Now and zoOm. Movies Now challenges the status quo of the category to ensure the audience the best of entertainment. Movies Now with its first of a kind; state-of-the-art HD Broadcast facility will furnish upscale Indian audiences with clearer, crisper picture quality, superlative sound quality and a wider viewing experience.”

Movies Now channel head Ajay Trigunayat said, “We have aligned the channel to be in sync with viewer preferences to consume Hollywood movies on Indian Television. We strongly recognize that Television movie consumption is significantly different from Theatrical movie consumption! Thereby, with exhaustive quantitative & qualitative research & analysis, we have put together a very well thought through Movies Library & FPC to resonate Indian viewer preferences who love to watch many popular Hollywood blockbuster titles again and again, to name a few – Rocky 1-6, Pink Panther 1&2, I Robot, Night at the Museum, Never Back Down, True Lies, Titanic, 36th Chamber of the Shaolin etc.. The piece-de-resistance to the Indian viewer – they will now get to watch their most preferred movies in incredible High Definition (HD) with Stunning Pictures in 1080i and Awesome 5.1 Surround Sound!”

Movies Now will be available across analog, digital cable and DTH platforms throughout the pop strata of 1mn+ towns in India.