Mumbai: Online Bollywood content provider TinselVision has added UTV’s theatrical titles including Swades, Chup Chup Ke, Life in a Metro and Taxi No. 9211 at www.tinselvision.com. The movies will be available for free streaming and pay-per-view, in high definition, and supported by advertising and a worldwide ad sales organization.
Over ninety-percent of TinselVision’s stable and growing worldwide audience comes from the US, UK, Canada, UAE and India, core markets where its online audiences are buoyed by the company’s global footprint of ad sales veterans, one of the first and most extensive staffing investments of its kind for Bollywood new media.
These worldwide teams of seasoned professionals have accelerated their pace in step with the rapidly expanding ad pipeline, which just achieved a run-rate of 14 million monthly impressions. TinselVision is preparing to announce mega-brand, major buy advertisers in all key audience markets just before its June launch of community companion site, ChannelMine.
This news also follows TinselVision’s entry into the Indian market alongside the conversion of paid television content to free viewing. Since 1 May, when Tinsel operations removed geo-blocking restrictions in India, traffic and viewership at the entertainment destination has more than doubled, a trend forecasted to be repeated in June following another major expansion.
TinselVision licenses content from News Corporation’s Star TV, Zoom TV, Yash Raj Films, Shemaroo, UTV, B4U Music, B4U Networks, and Zee TV, among others to be announced in May.