TinselVision, Star India ink licensing deal

MUMBAI: TinselVision (TV), a broadband Internet, video-on-demand (VoD) service targeting South Asian communities in the US, UK and Canada, and Star India have announced a content licensing and online distribution alliance to deliver Star television programming globally via TinselVision’s web video service.

Through the terms of this agreement, TinselVision obtains rights to distribute, via its online service, thousands of hours of broadcast and archival production content ranging from Bollywood films to contemporary Indian television shows.

This marks the second major broadcaster alliance TinselVision has announced among India’s leading television content providers, following its tie-up with Zee TV.  Similar agreements will be disclosed in the coming days as the US-India venture prepares to launch the world’s premier, online entertainment destination for Bollywood and Indian television, film, music videos, sports and lifestyle programming.

TinselVision begins its invitation-only service in October.

Star, Senior Vice President, Strategic Planning & Commercial, Sameer Rao stated, “Having seen the eyes only list of TinselVision’s launch partners, there is little question of our involvement. Star is very excited about this partnership. We look forward to expanding our overseas audiences and increasing our global footprint with this premier online channel.”

TinselVision’s CEO, Chase Weir added, “We are very honored to count Star among our most trusted content partners. This alliance further demonstrates our differentiated path as we build the premier online destination for South Asian households around the world. We look forward to a long and rewarding relationship with our friends at Star and, fully monetizing their content assets within our service offerings.”

TinselVision, VP of Content & Legal, Saad Shervani stated, “Star plants firmly the second cornerstone of our television content strategy foundation. This news comes at the moment our content commitments accelerate across providers and, just before we announce several agreements with leading film producers and other broadcasters.”