MUMBAI: Actor Aamir Khan’s TV show ‘Satyamev Jayate’ which is to simultaneously air on eight Star channels and Doordarshan from May 6, is now going to be promoted through the big-screen.
Through this strategy, the producers hope to create a buzz among the theatre-going audience. Aamir wants his show to reach “every Indian”. The title song of ‘Satyamev Jayate’ will appear after the national anthem and aims to get visibility for the show.
The idea is to ask viewers watching films at selected multiplexes in Mumbai and New Delhi, some questions based on the show. Their answers will be captured on video. Those with the correct answers will get their moment of fame when their video clip is shown during the film’s interval.
BV Rao, Aamir Khan Productions, confirmed to a daily,“We will have the title track of the show playing in theatres across India. This is the first time that a TV show is being promoted in cinema halls.”
Star India’s EVP, marketing and communication, Gayatri Yadav quoted, “The Satyamev Jayate song is resonating wonderfully with audiences across India. It’s a matter of great honour for us that the song, which Aamir Khan has created, will be played on the silver screen just after the national anthem. Audiences will sing the song on camera before entering the theatre, and then see themselves on the big screen during the interval. We believe it’s a unique way for people to express their love for India and have it captured for posterity.”