Mumbai: Technopark-based Toonz Animation India and Chandamama India have joined hands in producing a full-length animated feature film based on a prime property from the library of Chandamama.
Toonz will undertake the entire production based in its studio in Technopark and will finance 100 percent of the production cost. The estimated budget of the film is pegged at around Rs 200 million (Rs 20 crores).
"Chandamama stories still linger in the minds of generations. The beauty of these stories lies in their simplicity and the socio cultural values they try to communicate. The animated film will be a perfect platform to provide today’s youth both engaging and educative entertainment," said Toonz Animation CEO P Jayakumar.
Filmmakers B. Nagi Reddi and his friend Chakrapani conceptualized Chandamama in early 1947 and since then the company has been publishing stories in print as well as electronic media in 14 languages. The library of Chandamama has over 15,000 exclusive stories.
Chandamama CEO L Subramanyan said, "Over the last 60 years, millions of Indians have grown up with Chandamama. The Association with Toonz and the proposed animated film will help us reach out to the current and future generations of young people and deliver the message across the new and emerging platforms."